Product designer-builder · Systems that ship · Cleveland, OH

Designed. Sealed.
Delivered.

Ten years turning data into decisions at Cigna, Salesforce, and Deloitte — now designing and engineering private AI workspaces, rehab software for the training room, live products for Web3 ecosystems, and one very hungry family's dinners.

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№1Inner Pocket №2Rebound №3What Should We Make №4LUCI Explorer №5Good Vibes Club

Selected work · 2025–2026

An index of shipped work

Every row is live today.

01 Inner Pocket 30,000+ regulation sections cited verbatim, in production for client №1 AI platform → 02 Rebound 27 real care protocols and a 100-exercise library, live at rebound.care Care operations → 03 What Should We Make Family meals planned in 60 seconds, from 225+ curated recipes — free forever Consumer → 04 LUCI Explorer A heliocentric map of 929 tokens — adopted by Sam Spratt for his site redesign Ecosystem viz → 05 Good Vibes Club Analytics 14,099 ETH of market history, self-updating, every chart share-ready Market intel →

01 — AI platform

Inner Pocket

A full staff, kept close — private AI specialists, designed to order for each business, answering with the regulation text open on the table.

Each client's bench is drawn from a library of fourteen roles. The flagship is a Regulations Expert wired to a local library of 30,000+ federal and state regulation sections — every answer cites the rule, and clicking a citation opens the verbatim text. A public read-only showroom, staffed for a fictional metal-finishing shop, demos it all with real product answers.

Inner Pocket — 'A full staff, kept close.' The demo workspace on desktop with a cited regulations answer, the verbatim 40 CFR 413.14 text open beside it, and the Process Engineer chat on a phone
Every citation opens the verbatim regulation
The workspace on desk and in pocket — fictional demo client, real product answersFig. 01 of 05

02 — Care operations

Rebound

One board, one row per athlete — providers plan, athletes follow, and the plan never falls out of sync between them.

A triage strip decides who needs attention first — a pain-flagged skip outranks everything — and every session wears its track's color, so a week reads at a glance. Then a practicing physical therapist put it through its paces, and her feedback shipped as set-scheme builders, supersets, and left/right sides. A guest coach login sits right on the landing page.

Rebound — 'Providers plan. Athletes follow.' The provider's athlete page on rebound.care with a phase-tagged August calendar and pain-vs-load chart, beside a phone showing the athlete's daily check-in
Athletes check in from a PIN-guarded link — no app, no login
One seamless platform — the provider calendar and the athlete's check-in (fictional demo athletes)Fig. 02 of 05

03 — Consumer product

What Should We Make

The whole product is one promise — plan your family's meals in 60 seconds — and every screen supports it.

Pick dinners, pair sides that quietly track your plate's color variety, and one tap produces an organized grocery list. Friendly, rounded, zero-jargon — designed for the least technical person in the household. In my own kitchen, an autonomous agent takes the list the rest of the way to a placed Instacart order.

What Should We Make — 'Picked. Paired. Shopped.' The landing page at whatshouldwemake.xyz on desktop and phone with a week of picked dinners and the Get My Grocery List button
One tap turns the week into an organized grocery list
The family meal planner, on any screen — live at whatshouldwemake.xyzFig. 03 of 05

04 — Ecosystem visualization

LUCI Explorer

Sam Spratt's LUCI universe as a heliocentric map — 929 tokens in orbit, every collector's belonging drawn as connection.

Shipped as my vision for Sam's site overhaul after a phone call with the artist — he adopted the heliocentric model as a central part of his redesign. The 1/1 paintings sit at the center and each layer orbits outward in the order the world grew. The rings were engineered to render live on-chain data via Alchemy's NFT API, since retired to a snapshot to keep a community tool cheap to run.

LUCI Explorer — '929 tokens. One orbit.' The live explorer: four rings of real token artwork around the ten LUCI paintings, with the collection overview panel
Hover any token and its collector's network lights up
The live explorer, as it renders today — every dot is a real tokenFig. 04 of 05

05 — Market intelligence

Good Vibes Club Analytics

One honest, always-current picture of a collection's market — a dashboard that reads like a publication.

A numbered editorial system (01 Price & Volume through 04 Collection Health) organizes the page, ETH/USD and time-range toggles persist, and every visualization exports a socially optimized graphic — branded, annotated, feed-sized — so any chart or sale is one tap from being shared.

Good Vibes Club Analytics — 'Live numbers, feed-ready.' The live dashboard at goodvibesclub.info with the sale-card and Holding Period exports layered over it
A real export — branded, feed-sized, one tap
The live dashboard and its one-tap exports, exactly as the site renders themFig. 05 of 05

Process

How the work gets made

I

Design the foundation

Every build starts with the bones — the backend infrastructure, the data model, and a first-draft layout that respects both. It's the instinct I honed at Salesforce, where I owned the BI department's Tableau environment and standardized its templates, unifying our brand identity and eliminating project bloat. Define the design once, and every update arrives already matching it.

Receipt — one system, five shipped products

II

Refine as you build

The first draft never survives the build — the design keeps tightening in code until it feels right. Information architecture, visual system, interaction, then production code with Claude Code and agentic workflows. Every case study above shipped without a handoff; engineering isn't a blind spot for me — I'm happy to dive into the weeds, or build alongside other engineers.

Receipt — a practicing PT's feedback shipped as features

III

Let the data judge the work

Delivery is the start of the critique, not the end. At Cigna, A/B testing drove double-digit gains in customer satisfaction for complex-care populations; self-serve dashboards at Salesforce returned ~32 analyst-hours a week. The metric I design for: do people keep coming back? If not, it isn't finished yet.

Receipt — Sam Spratt adopted the heliocentric model

14,099 ETHmarket history, tracked live
30,000+regulations, cited verbatim
225+recipes curated for dinner
27real care protocols, live
929tokens mapped in one orbit

About

Analyst by training, designer-builder by conviction

I'm Dan — based in Ohio, and proud of it! I spent a decade leading analytics at Cigna, Salesforce, and Deloitte, studied Business Analytics at Harvard as the program's second-youngest graduate, and hold an MBA in Finance. Since 2025 I've advised Good Vibes Club and Defi App on strategy while designing and shipping the products on this page.

I'm also Web3-native the unglamorous way: years of collecting and trading — CryptoPunks, Bored Apes, Pudgy Penguins — living inside the marketplaces and wallets I now design for. That's the perspective I bring: the systems thinking of an analyst, the taste of a collector, and the shipping habit of a builder.

Contact

Let's make something
people come back to.

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